My name is Ari Hautaniemi. I'm a master of social sciences and a service designer. I've been writing stories, taking photographs and researching what motivates us human beings for nearly two decades now. Too often important and interesting things are left unnoticed because they seem just too hard to explain. Via Wakepoint Consulting I'm able to utilize my knowhow in various contexts with a wide array of customers which feed my passion of making things that seem hard to understand more appealing and visible to the public eye.